Saturday, December 4, 2010

Rules for Designing 3D Logos

Design of logos has the power, power to make or break the company’s image. Hence, it becomes all the more important to get your custom logos design done only by professional graphics design designers. The logo must be unique, innovative & should reflect your brand and also enhance it to become the extension of your company’s image. The designers on the other hand must also work towards understanding the client’s requirements, its values and what their company stands for before embarking on a journey of logo creation.

These days with improvement in technology and the popularity of job 3d animation, 3D logos have become enormously fashionable and are considered stylish. In the midst of all this 3-D hullabaloo there is renewed heebie-jeebies among purists but as the realists have observed, 3D design of logos can more accurately provide a realistic touch to the brand image of the company, its products or services.


But with all the talk about technology giving third dimension to custom logos design, one must not forget that the basic rules of logo designing remain unchanged. Graphic design
designers must keep in mind the following pointers while designing your 3D brand mark.

• Simplicity - Simplicity still remains the key. The logos goal is to be recognizable. A clean and uncomplicated image that also has a recall value must be tailored.

• Color only as Decoration - Use of colors is permitted but a good logo must also look good in simple black. Color should not become a major design element and the designer must never overdo the use of colors.

• Don’t forget the reason why you want a 3D logo - The objective must never be forgotten. The point of having a 3D logo is achieving brand recognition. So never forget that size, style, color, typography, and originality matters in the end to achieve the goal.

Source: http://www.articlealley.com/article_1753948_4.html

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